05 – Klaviyo
Marketing Automation

🎯 What is the goal of Klaviyo?
💌 Their goal is to help e-commerce brands grow by delivering personalized marketing through email, SMS, and automation.
📌 Klaviyo is ideal for brands that want to scale personalized marketing without losing control over data or automation. It’s built for growth and precision.
💻 Platform Access
🌐 Web-based dashboard [https://www.klaviyo.com]
📱 Mobile-friendly interface
🔗 Integrates with Shopify, WooCommerce, BigCommerce, and 350+ other platforms
🎁 Perks
⚡ Quick setup with pre-built templates
📊 Real-time analytics and reporting
🧠 AI-powered content suggestions
🎯 Deep customer segmentation
🔄 Automated flows for every stage of the customer journey
💸 Plans & Pricing
🆓 Free Plan — up to 250 contacts, 500 emails/month, 150 SMS credits
💼 Paid Plans — start around $45/month for email, $60/month for email + SMS
📈 Scales with your contact list and usage
🚀 Features & Benefits
📨 Drag-and-drop email builder
📱 SMS marketing with compliance tools
🔍 Predictive analytics & A/B testing
🧩 Customer data platform for unified profiles
🔁 Automation for cart recovery, welcome series, and more
⚠️ Limitations
⏳ Can be complex for beginners
🎨 Limited design flexibility compared to some competitors
📞 Support response times may vary depending on plan
🧠 Use Cases
🛒 Recover abandoned carts
🎉 Welcome new subscribers
📦 Send post-purchase follow-ups
📈 Re-engage inactive customers
🎯 Segment audiences for targeted campaigns
👥 Ideal Users
🧑💻 E-commerce entrepreneurs
🏪 Online retailers
📈 Growth-focused marketers
📊 Data-driven teams
🎨 Brands that value personalization
🌍 Supported Languages
🇺🇸 English (primary interface)
🌐 Other languages supported via integrations and localization tools
🤝 Affiliate Program
💸 Klaviyo offers an affiliate program for partners
📈 Earn commissions by referring new users
📧 Apply via their [partner portal].
🥇 Top 3 Alternatives
🎧 Omnisend — Best for multichannel campaigns
🔗 [omnisend.com]
🆓 Free plan available
🤝 Affiliate program: Yes
📬 Mailchimp — Best for beginners and small teams
🔗 [mailchimp.com]
🆓 Free plan available
🤝 Affiliate program: Yes
⚙️ Active Campaign — Best for advanced automation
🔗 [activecampaign.com]
❌ No free plan
🤝 Affiliate program: Yes
