05 – Klaviyo
Marketing Automation

π― What is the goal of Klaviyo?
π Their goal is to help e-commerce brands grow by delivering personalized marketing through email, SMS, and automation.
π Klaviyo is ideal for brands that want to scale personalized marketing without losing control over data or automation. Itβs built for growth and precision.
π» Platform Access
π Web-based dashboard [https://www.klaviyo.com]Β
π± Mobile-friendly interface
π Integrates with Shopify, WooCommerce, BigCommerce, and 350+ other platforms
π Perks
β‘ Quick setup with pre-built templates
π Real-time analytics and reporting
π§ AI-powered content suggestions
π― Deep customer segmentation
π Automated flows for every stage of the customer journey
πΈ Plans & Pricing
π Free Plan β up to 250 contacts, 500 emails/month, 150 SMS credits
πΌ Paid Plans β start around $45/month for email, $60/month for email + SMS
π Scales with your contact list and usage
π Features & Benefits
π¨ Drag-and-drop email builder
π± SMS marketing with compliance tools
π Predictive analytics & A/B testing
π§© Customer data platform for unified profiles
π Automation for cart recovery, welcome series, and more
β οΈ Limitations
β³ Can be complex for beginners
π¨ Limited design flexibility compared to some competitors
π Support response times may vary depending on plan
π§ Use Cases
π Recover abandoned carts
π Welcome new subscribers
π¦ Send post-purchase follow-ups
π Re-engage inactive customers
π― Segment audiences for targeted campaigns
π₯ Ideal Users
π§βπ» E-commerce entrepreneurs
πͺ Online retailers
π Growth-focused marketers
π Data-driven teams
π¨ Brands that value personalization
π Supported Languages
πΊπΈ English (primary interface)
π Other languages supported via integrations and localization tools
π€ Affiliate Program
πΈ Klaviyo offers an affiliate program for partners
π Earn commissions by referring new users
π§ Apply via their [partner portal].
π₯ Top 3 Alternatives
π§ Omnisend β Best for multichannel campaigns
π [omnisend.com]
π Free plan available
π€ Affiliate program: Yes
π¬ Mailchimp β Best for beginners and small teams
π [mailchimp.com]
π Free plan available
π€ Affiliate program: Yes
βοΈ Active Campaign β Best for advanced automation
π [activecampaign.com]
β No free plan
π€ Affiliate program: Yes
