05 – Klaviyo
Marketing Automation

🎯 What is the goal of Klaviyo?

πŸ’Œ Their goal is to help e-commerce brands grow by delivering personalized marketing through email, SMS, and automation.
πŸ“Œ Klaviyo is ideal for brands that want to scale personalized marketing without losing control over data or automation. It’s built for growth and precision.

πŸ’» Platform Access

🌐 Web-based dashboard [https://www.klaviyo.com] 
πŸ“± Mobile-friendly interface
πŸ”— Integrates with Shopify, WooCommerce, BigCommerce, and 350+ other platforms

🎁 Perks

⚑ Quick setup with pre-built templates
πŸ“Š Real-time analytics and reporting
🧠 AI-powered content suggestions
🎯 Deep customer segmentation
πŸ”„ Automated flows for every stage of the customer journey

πŸ’Έ Plans & Pricing

πŸ†“ Free Plan β€” up to 250 contacts, 500 emails/month, 150 SMS credits
πŸ’Ό Paid Plans β€” start around $45/month for email, $60/month for email + SMS
πŸ“ˆ Scales with your contact list and usage

πŸš€ Features & Benefits

πŸ“¨ Drag-and-drop email builder
πŸ“± SMS marketing with compliance tools
πŸ” Predictive analytics & A/B testing
🧩 Customer data platform for unified profiles
πŸ” Automation for cart recovery, welcome series, and more

⚠️ Limitations

⏳ Can be complex for beginners
🎨 Limited design flexibility compared to some competitors
πŸ“ž Support response times may vary depending on plan

🧠 Use Cases

πŸ›’ Recover abandoned carts
πŸŽ‰ Welcome new subscribers
πŸ“¦ Send post-purchase follow-ups
πŸ“ˆ Re-engage inactive customers
🎯 Segment audiences for targeted campaigns

πŸ‘₯ Ideal Users

πŸ§‘β€πŸ’» E-commerce entrepreneurs
πŸͺ Online retailers
πŸ“ˆ Growth-focused marketers
πŸ“Š Data-driven teams
🎨 Brands that value personalization

🌍 Supported Languages

πŸ‡ΊπŸ‡Έ English (primary interface)
🌐 Other languages supported via integrations and localization tools

🀝 Affiliate Program

πŸ’Έ Klaviyo offers an affiliate program for partners
πŸ“ˆ Earn commissions by referring new users
πŸ“§ Apply via their [partner portal].

πŸ₯‡ Top 3 Alternatives

🎧 Omnisend β€” Best for multichannel campaigns
πŸ”— [omnisend.com]
πŸ†“ Free plan available
🀝 Affiliate program: Yes

πŸ“¬ Mailchimp β€” Best for beginners and small teams
πŸ”— [mailchimp.com]
πŸ†“ Free plan available
🀝 Affiliate program: Yes

βš™οΈ Active Campaign β€” Best for advanced automation
πŸ”— [activecampaign.com]
❌ No free plan
🀝 Affiliate program: Yes

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